Blog
Writing on the future of aging — brain health, healthspan, and the technology reshaping how the world grows older.
August 6, 2026
The Loneliness Economy: Connection as the Next Market in Aging
Loneliness has moved from a private sorrow to a public health issue with a price tag — and that shift is quietly creating one of the more meaningful markets in aging.
August 3, 2026
Medicare Advantage: The Payer Channel Quietly Reshaping AgeTech
Medicare Advantage is the closest thing AgeTech has to a real payer for the non-medical needs of aging — and in 2026 it's both more important and more precarious than most founders realize.
July 22, 2026
Brain Health: Access for All — The Strategic Case Behind World Brain Day
The theme of World Brain Day 2026 is "Brain Health: Access for All" — and behind the advocacy language is a market truth worth taking seriously. The single biggest gap in brain health today isn't scientific; it's access.
July 20, 2026
Women and the Longevity Gap: The Market That Hasn't Caught Up
Women live longer than men and spend more of those extra years in poor health — and almost every part of the aging economy is shaped by that fact without being designed around it.
July 20, 2026
What the U.S. Can Learn From How Japan Ages
apan is the oldest society on earth — nearly 30% of its population is over 65 — which makes it the closest thing the world has to a live preview of where every wealthy, low-birth-rate nation is heading.
July 17, 2026
The Direct Care Workforce Crisis Nobody Can Hire Past
Every strategy in aging care eventually runs into the same wall: there aren't enough people to do the work, and there won't be. The direct care workforce — home health aides, personal care aides, certified nursing assistants — faces annual turnover commonly reported at 40–60%.
July 13, 2026
Aging in Place: The Market Reality Behind the Slogan
Nearly everyone wants to grow old at home, and aging-in-place technology is one of the fastest-growing segments in AgeTech — but the market is considerably harder than the near-universal preference suggests.
July 9, 2026
What Medicare's GUIDE Model Signals About the Future of Dementia Care
Medicare has started paying for something it never paid for before: coordinated dementia care navigation, caregiver training, and respite. The GUIDE Model — Guiding an Improved Dementia Experience — launched on July 1, 2024.
July 1, 2026
Designing Technology Older Adults Actually Use
Older adults are ready to spend on technology — the problem is that most technology isn't designed for them, and they know it. People over 50 are projected to spend more than $120 billion on tech by 2030, yet around 68% say today's solutions aren't built with them in mind.
June 29, 2026
The Caregiver Economy: The Market Hiding in Plain Sight
Family caregiving is one of the largest economies in the country, and almost none of it shows up on a balance sheet.
June 25, 2026
Where Dementia Care Innovation Is Actually Heading
After two decades of dead ends, dementia care is finally moving — but not where the headlines point. The real momentum isn't a single breakthrough drug; it's five shifts happening at once.
June 23, 2026
The Demographic Shift No Health System Is Fully Ready For
The world is aging faster than its health systems are restructuring to handle it, and that gap — between demographic certainty and institutional readiness — is the defining strategic challenge of the coming decade.
June 17, 2026
Selling Into Senior Living: Why the Long Sales Cycle Breaks Good Companies
Senior living is a large, motivated, demographically inevitable market — and it quietly kills good companies anyway, because they underestimate how long and how complex the sale is.
June 15, 2026
What Alzheimer's & Brain Awareness Month Signals for the Brain-Health Economy
Awareness months usually trade in goodwill, not market signal — but this June is different, because the brain-health conversation is arriving on top of a genuine inflection in the underlying economy.
June 9, 2026
Healthspan vs. Lifespan: What Investors and Operators Need to Understand
Lifespan is how long you live; healthspan is how long you live in good health — and the two have come apart. Globally, people now spend an average of 9.6 years living with disease or disability before they die, a gap that has widened over the past two decades.
June 8, 2026
Why Most Longevity Startups Stall Before They Reach Healthcare
Most longevity startups don't fail because the science is weak. They stall in the gap between a compelling consumer product and a healthcare system willing to pay for it — a chasm of reimbursement, regulation, evidence.
June 5, 2026
Beyond the Hype: A Clear-Eyed Look at AI in Aging and Brain Health
The honest answer is that AI is earning its keep in narrow, well-bounded jobs — pattern detection, monitoring, documentation — and over-promising badly wherever the task requires judgment, trust, or human relationship.
June 4, 2026
The AgeTech Market in 2026: Where the Real Opportunity Is — and Isn't
The AgeTech market is real, large, and growing — but most of the money and attention is chasing the wrong third of it. The genuine opportunity in 2026 isn't another consumer wellness gadget for "active agers."